LET’S GROW

About Ricardo

I’m Ricardo, a writer and content strategist with 7+ years of experience in B2B tech.

After starting out at Oracle, I moved into fintech and began working with growth-stage companies in 2018. Since then, I’ve worked with startups in banking, identity, and adjacent sectors, with an emphasis on B2B SaaS in regulated sectors.

Working with startups requires a broad skillset. That said, my main contributions have involved writing, messaging, content strategy, and go-to-market support. I’ve manned booths, authored press releases, built web pages, and managed calendars in addition to acting as the primary writer and editor across marketing teams.

I got into writing because it’s a way to make people feel something. Good writing explains, but it also connects with the audience’s beliefs, values, and desires. Readers always care about something. Writing is your chance to show them that you get it, and that you’re here to help it make sense.

In a professional writing context, you connect with audiences by leveraging a deep understanding of the business challenges they face. In B2B SaaS, those challenges aren’t solved by technology alone. That’s why I try to embed awareness of implementation parameters, end user buy in, and ROI into my writing alongside SME inputs and product details.

Ultimately, it’s my job to understand what a happy customer looks like, and to communicate that potential value in a transparent, trustworthy way.

If you’re building in a regulated or technically complex space and need content that supports growth without losing sight of the customer, feel free to get in touch.

Ricardo Wiesner